Every child deserves love and support when they go back to school. But not every child communicates in the same way. So, we created a new opportunity to share love where nothing else like it existed with Braille ‘Love Notes’ for blind children.
9 months after stay-at-home orders went into place, The Babybel Boom celebrated the new babies who were bringing much needed goodness to the world. Loved ones could order customized onsies with the babies’ name in the iconic Babybel logo. Plus, help babies in need through Baby2Baby not-for-profit.
This social-centric campaign gained the attention of influencers, celebrities and press. It also resulted in a double-digit sales rise during a slow period for the brand.
Why would you drink chloroform because it’s good for you but not get tested for STDs? Americans get around 20 million STDs every year, with young people making up half of those cases. Yet fewer than 12% get tested. It’s time to break the stigma around STD testing. We started with smoothies in this multi-award winning campaign for the American Sexual Health Association.
As The Office's head of the party planning committee, Angela Kinsey knows how to throw a party. She shows how Keebler crackers can turn up any holiday shindig.
2 out of 3 girls, and most women, don’t get the nutrients they need to be at their strongest. So, Special K and the United Nations Girl Up introduced the world’s first supermarket arranged by the most common shortfall nutrients to help close the nutrition gap, launching it on International Day of the Girl.
To launch a new cereal with the taste of summer, we surprised Chicago commuters on a cold winter morning with sunshine, optimism and David Ross, with perfect timing right after he hit the World-Series home run that broke the Cubs 95-year losing streak.
As the leading healthcare provider in the Chicago area, NorthShore advertises a lot. So they needed a campaign that positioned them as an innovative leader that was flexible enough to address all of their specialty care services and simple enough to execute dozens of ads every week. My solution was, “Heathcare for what’s next.”
When it comes to cleaning the house, we all have dirty secrets, like hiding laundry under our comforter cover. Especially in a fast-paced city like New York. So Fantastik Scrubbing Bubbles shared people’s real secrets in OOH in their neighborhoods and around the city, inviting fellow New Yorkers to #ComeCleanNY
Did you know 56% of parents have bribed their kid to get them out the door? #Momthruths Cat & Nat do. They know that back to school resolutions turn to morning chaos quickly. That’s why they stuff their center console with Nutri-Grain bars so breakfast is always ready.
To launch GE Money’s new lower rate loan brand, Umi, we asked if people would pay more for the exact same thing. Then tested it to find out using real people and a hidden camera. It turns out they will. Luckily with Umi loans, they don’t need to.
In 2019 I led and won the pitch for Hostess snacks. Then spent a year working on one of the funniest spots ever ( I know that sounds like bragging but seriously, it had a janitor riding a floor polisher like a bucking bronco while lassoing a Twinkle)! We hired the director, cast the spot and had our airline tickets to go film it… the week that stay at home orders were announced. The rest is in the creative graveyard. Hostess decided to invest in their distribution instead. But they got a killer tagline outta me.
CPAs don't simply report numbers like basic accountants – they're able to put numbers into context to solve business problems. The CPA Program gives young professionals a competitive advantage that helps them go further in their careers.
We featured real CPAs with real stories to tell how the CPA degree helped them advance.
